The goal of Pidge was to be dependable and grounding. Compared to my other work, it may appear less flashy and dynamic, but it functions as a workhorse. It enters unapologetically into the logistics and distribution industries, not trying to compete with big conglomerates like Amazon and FedEx, but rather it takes a more casual and familiar approach to the field. This is set by the unestablished brand colors, the curvy fun shape of the pigeon logo, and the bold yet friendly typeface. The name and logo carry the weight of much of the character and personality, as well as the solid color scheme. I focused on concise applications and sharp executions.