Upon starting my studies in graphic design, I knew immediately I wanted to develop the branding of a restaurant. I consider myself a bit of a “foodie” and wanted to create an establishment I would patronize. Enter Heirloom. My goal was to design an eatery that is upscale and elegant, yet rustic and inviting. The illustrative tomato and bold font choices create an eclectic, cozy impression. They are rounded out by concise organization and structure, relaying elegance and attention to detail.