I personally enjoy a good skincare routine and I felt a project centered around package design would help diversify my portfolio. Thus, Elemental Skincare was devised. I made the skincare line exclusively for men because I wanted to challenge myself; skincare automatically has feminine associations, and many times brands take stereotypical masculine designs, colors, and imagery to the extreme to reinforce the product is for men. Instead, I aimed to take a more clinical design technique with clean, sharp colors, a simple typeface, and an almost scientific hexagon pattern, resembling the chemical make-up of elements.