After my internship with the Wilkes University Marketing Department, as well as my own experience as a college student, I was inspired to develop a brand identity for a fictitious university. I felt this would be an enjoyable and useful addition to my repertoire of work, as it shows my ability to adhere to a brand guide and specific design parameters. I aimed to make it unique with a bold color scheme and a seaside style and location. To add more depth, in addition to an academic identity, I created an athletic one as well, both collegiate and useful in different areas and assets.